Experienced and versatile Lead Producer with over 18 years delivering complex digital, experiential, and content-driven projects. Accomplished at managing end-to-end production for a broad spectrum of projects, including immersive brand activations, interactive installations, mobile applications, XR and real-time experiences, and multimedia content for both live and broadcast formats.
I have a genuine passion for the work that I do and in creating the best possible solution to any brief, no matter what size or budget. I love working with emerging technology and innovation as well as more traditional platforms and media. I have a very positive outlook and work well under pressure, whilst remaining objective and retaining a calm and flexible approach.
hroughout my career I have worked with many high profile brands and institutions such as Samsung, ITV, Nike, Universal, LandRover, Jaguar, Heineken, Manchester Museum of Science and Industry, Spyscape Museum NY, LOCOG 2012, Dubai Expo 2020.
Experience and Skills:
Experienced in leading and managing the complete end-to-end production process, from creative conception to final delivery.
Strong communication skills, and well versed in client, and account management.
Highly organised with an eye for detail and ability to multitask on multiple complex workstreams.
Strong business and commercial understanding, with a proven track record in delivering projects on schedule, within budget and hitting revenue targets.
Experienced in delivering high-quality and cost effective solutions regardless of project size or budget (from £50k to £2m+)
Resourcing and management for a diverse range of team roles and disciplines, including freelance and specialist external suppliers.
Proficient in project management methodologies (Agile, Waterfall) and solid knowledge of most project management tools such as Smartsheets, Monday.com, Trello, Jira, Basecamp etc.
Experienced in using AI tools (e.g., ChatGPT, Notion AI, Grammarly, Midjourney) to enhance daily workflows and support technology-driven solutions.
Committed to teamwork and developing great working relationships with all stakeholders. .
Recent employment history:
Creative Technology Ltd
www.ct-group.com/uk
January 2024 - April 2025
Jack Morton Worldwide
www.jackmorton.com
April 2022 - July 2023
Identity
www.identitygroup.co.uk
October 2021 - March 2022
The Open Lab
www.dpworld.com/expo2020/dp-world-flow-pavilion
December 2020 - August 2021
Luke Halls Studio
www.lukehalls.com/works/uae-49th-national-day/
October 2020 - December 2020
Jack Morton
www.jackmorton.com
March 2020
Seeper
http://www.seeper.com/
October 2019 - January 2020
Imagination Ltd
www.imagination.com
June 2019 - September 2019
Unit 9
www.unit9.com
April 2019 - June 2019
Imagination Ltd
www.imagination.com
August 2018 – November 2018
Spyscape
www.spyscape.com
June 2017 – August 2018
Imagination Ltd
www.imagination.com
May 2016 - March 2017
ITV
www.itv.com
February 2013 – January 2016
Crystal CG International
www.crystalcg.co.uk
May 2012 – February 2013
Work Sabbatical
Travelled around South and Central America
Dec 2011 – May 2012
Moving Brands
www.movingbrands.com
March 2011– December 2011
Mobile Interactive Group
www.migcan.com
February 2011 – March 2011
Kin
www.kin-design.com
August 2010 – January 2011
Imagination Ltd
www.imagination.com
January 2001 – April 2010
2a Ashley Road, London, N19 3AE
+44 (0)7889 235628
sweetliberty.d@gmail.com