ITV wanted a range of branding and experiential installations for their new Coronation St studio and new offices at Media City in Manchester, to highlight and celebrate ITV’s presence at Media City and showcase the new ITV branding. I was the Senior Producer for the project and embarked on the initial concepting and scoping for the branding installations with the CD’s at ITV Creative. Once the concepts were scoped and selected we appointed and led specialist contractors to take on the physical design and manufacture and software development of the branding installations. I led the production from concept, through manufacture to installation at Media City that completed in July 2014. Along with the ITV stakeholders and appointed contractors I also worked with the architects, landlords, structural engineers and council planners at every stage to make sure we had the best creative and physical solutions for all parties that the installations would effect (aswell as ITV) and to obtain planning permission. Amongst the installations was a 16m long sculptural ribbon bench inspired by the new ITV logo made of stainless steel thats positioned in the piazza area of Media City, in front of the ITV offices. At the end of the sculpture, facing the building there is an interactive pod which houses a touch-screen. This pod allows visitors to customise the ITV logo with their choice of colours. Via this software visitors can send their colour design to the two 5m high LED ITV logo’s on the top of the building in front of them. The LED logos instantly change to the visitors colour choices. Visitors can also post their customised ITV logo to their Facebook page and tweet it, all directly from the touch screen of the pod. We also installed a range of large scale graphics, and other signage around the studio and offices as part of the wider branding programme.
Senior Producer responsible for all digital content for the Audience Pixel screens and LED screens for the Opening Ceremony. Management of creative development from briefing through to delivery working with the Ceremony AV Creative Directors. Management of a team of 12 creatives with a range of skills including AE, Maya, 3DMax, and 2 assistant producers, as well as working closely with the AV technical team.
Samsung commissioned Imagination to create their Olympic pavilions for both Beijing 2008 and Vancouver 2010. As well as showcasing their latest products and technologies, the aim of both pavilions’ was to create an Olympic experience that would add value for both visitors and athletes and create lasting connections and reflect the spirit of the Olympics. I was the senior project manager for the digital and interactive exhibits, for both pavilions that included a range of experiences including, unique digital exhibits, games, activities and emotive audio-visual displays. I led the digital production from conception stage, through to delivery and managed the digital team of creatives, script writers, animators and developers. The Beijing pavilion was awarded an IVCA Global Achievement Award
MOSI commissioned Kin to design their new digital Revolution Manchester Gallery. The main challenge was to make their unique content relevant and engaging to an audience of young, old, novice and expert alike. The new gallery consists of 9 different interactive exhibits, and 15 motion graphic pieces, located in 6 zones around the gallery. The range of interactive exhibits includes a 50 screen interactive video wall, voxpop interactives, 2 iPad apps and various touch screen games and interactives. Visitors could also register with a barcode card, have their photo taken, leave a vox pop video and then go on to activate all the interactives in the gallery. Once registered a personal barcode ticket will recognise them by name and a personal “digital scrapbook” is then compiled from their visit on their own Revolution Manchester webpage. I was the Senior PM for this project, from inception to install, covering all the interactives, motion graphic pieces and physical graphics. I managed a team of 12 in-house (designers, coders, graphic designers, animators) as well as commissioned sound designers, and also looked after the client handling.
I worked for Hooper CG Ltd to create a brand film for a development company based in Dubai, which was a mix of live action and architectural CG shots. I was the overall producer for this project and oversaw all aspects for the production from the film shoot in Dubai and Abu Dhabi to the development of the CG shots and the sound design.
The This Morning show on ITV wanted a refresh of their titles, credits and onscreen graphics. Working with the Creative Director at ITV Creative and an outside production house (Coffee and TV) we worked on the new titles that launched in September 2013.
Jaguar were going back into racing with a brand new Formula E racing team. To launch and introduce the new team and allow members of the public to experience the excitement of Formula E racing, and learn more about Jaguar's heritage on the race track they commissioned Imagination to create a fully immersive Jaguar Formula E VR experience.
I was the overall Producer on the project and worked with the creative team at Imagination as well as managing the VR specialist, Rewind, to deliver the experience.
The final piece is a seven-minute experience that takes visitors on a 4D multi-sensory journey through Jaguar’s racing heritage, which includes archive racing material and interviews with Sterling Moss, challenging them to compete with other drivers and visit the key locations of the Formula E series. Users create their own avatar and join five other members of the public in an immersive Virtual Reality theatre on the Jaguar Land Rover stand at the main Global Autoshows. Each user is positioned in a self-contained racing seat, with steering wheel and headset. HTC Vive and the latest gaming technology is used to transport the user to another reality and and can share the results of their adventures on social media after the event.
The original version was created with x 4 localisations in English, French, German and Mandarin and was launched at the Paris Autoshow 2017. It has since gone on to other tier 1 shows in LA, Geneva, and most recently New York and Shanghai. The FE VR Experience is the biggest attractor to the Jaguar and LandRover stand and it continues to be one of the most popular VR attractions at the Autoshows.