ITV wanted a range of branding and experiential installations for their new Coronation St studio and new offices at Media City in Manchester, to highlight and celebrate ITV’s presence at Media City and showcase the new ITV branding. I was the Senior Producer for the project and embarked on the initial concepting and scoping for the branding installations with the CD’s at ITV Creative. Once the concepts were scoped and selected we appointed and led specialist contractors to take on the physical design and manufacture and software development of the branding installations. I led the production from concept, through manufacture to installation at Media City that completed in July 2014. Along with the ITV stakeholders and appointed contractors I also worked with the architects, landlords, structural engineers and council planners at every stage to make sure we had the best creative and physical solutions for all parties that the installations would effect (aswell as ITV) and to obtain planning permission. Amongst the installations was a 16m long sculptural ribbon bench inspired by the new ITV logo made of stainless steel thats positioned in the piazza area of Media City, in front of the ITV offices. At the end of the sculpture, facing the building there is an interactive pod which houses a touch-screen. This pod allows visitors to customise the ITV logo with their choice of colours. Via this software visitors can send their colour design to the two 5m high LED ITV logo’s on the top of the building in front of them. The LED logos instantly change to the visitors colour choices. Visitors can also post their customised ITV logo to their Facebook page and tweet it, all directly from the touch screen of the pod. We also installed a range of large scale graphics, and other signage around the studio and offices as part of the wider branding programme.
Senior Producer responsible for all digital content for the Audience Pixel screens and LED screens for the Opening Ceremony. Management of creative development from briefing through to delivery working with the Ceremony AV Creative Directors. Management of a team of 12 creatives with a range of skills including AE, Maya, 3DMax, and 2 assistant producers, as well as working closely with the AV technical team.
MOSI commissioned Kin to design their new digital Revolution Manchester Gallery. The main challenge was to make their unique content relevant and engaging to an audience of young, old, novice and expert alike. The new gallery consists of 9 different interactive exhibits, and 15 motion graphic pieces, located in 6 zones around the gallery. The range of interactive exhibits includes a 50 screen interactive video wall, voxpop interactives, 2 iPad apps and various touch screen games and interactives. Visitors could also register with a barcode card, have their photo taken, leave a vox pop video and then go on to activate all the interactives in the gallery. Once registered a personal barcode ticket will recognise them by name and a personal “digital scrapbook” is then compiled from their visit on their own Revolution Manchester webpage. I was the Senior PM for this project, from inception to install, covering all the interactives, motion graphic pieces and physical graphics. I managed a team of 12 in-house (designers, coders, graphic designers, animators) as well as commissioned sound designers, and also looked after the client handling.